Crest Creative Co., and new barber experience. The concept behind Crest is the highest peak, and on a wave, it’s the crest of a wave. Designing this logo, was a little difficult at first because “C” logos are very common, and every creative idea that I had to signify a C out of a wave, already existed. However; the other logos that I saw that were waves looked like a stock icon. I thought about ways that I could keep my design aesthetic but catch the wave (pun intended) in a “C”. As an ocean enthusiast, I began to examine images of huge waves from different surf spots around the world, and I noticed that at the end of the wave little specks of water drop as the wave starts to close. With Crest having 3 founding partners it made sense to use the 3 dots to not only represent the wave closing but also the 3 founders.
