Ahh the Buoy! One of the products that I loved that we never launched. This was a 2017 project and during this time this is when I started to lean more into minimalist graphic design with an emphasis on Japanese minimalist graphic design because, to me, it’s the nicest, and I get a chance to tap into a part of my culture a bit.
Here with the Buoy logo, the Buoy itself was orange as are many ocean buoys so it was only right that I kept the logo and brand aligned with what people are already familiar with. The Buoy logo was simple and the line over the “O” represented the Buoy on someone’s finger. We had a lot of great feedback on the design and the product itself when we displayed it. Overall the Buoy from the logo to the product itself is one that I love.
