Designing & Ranking Milcovich Dental Arts in Walnut Creek, California. 

Filling the cavities in a dental practices brand and marketing.

Usually when my wife joins a dental practice, I let her do what she does best, and that is working with the doctor and team to reach practice goals, and be a success for the patients they serve.

This time around things were a bit different. My wife would tell me things here and there about the practice and what the doctor wants to achieve. A big part of it came down to growth and building a brand that would grow with time.

I met with Dr. Milcovich to understand where the practice is currently at and where he wants to go. Dr. Milcovich original website was built on Squarespace, and it was a site he put together himself. It wasn’t bad for someone that’s not a designer, but it wasn’t on brand with his vision, and wasn’t optimized for search.

Once I had a strong understanding of the practice, location, and the brand that Dr. Milcovich wanted to build, I knew it would align with my personal design aesthetic. Modern and simple.

I also handled all on-site photography and video that you see on the website. It wasn’t outsourced to a videographer. I came in and shot it myself. I shot team photos which were just re-done by another photographer a couple of weeks ago.

The result is a very clean website that reflects the practice and team today.

From Invisible Online to the Top of Local Search

When we began working together, Dr. Milcovich just wrapped up his work with a marketing agency; however, Dr. Milcovich wasn’t ranking anywhere online

After launching his new site, we optimized it for Local SEO, rebuilt his Google Business Profile, refined on-page SEO, and aligned his structure with search intent.

Within a few weeks, Dr. Milcovich started ranking at the top of local search results on Google, and appearing in search results on AI platforms for different keywords that we were going after.

8 months in…

We’re now 8 months in and we’re seeing strong results. I attached some images above so you can what we have produced.

Challenges

Has this been an easy ride all the way through? Absolutely not. I would be lying if I said otherwise. After building the initial website and landing pages, I began building bottom of the funnel landing pages to help with conversion. We looked at the data, and even though we were doing good, I wanted great. So we started building more bottom of the funnel landing pages. Also, this is not a knock to any clients we work with, but most clients think “okay I have this brand new website, Mark is going to wave his magic wand and new customers / patients will appear”.

That’s not how it works. We have to create the right content, build domain authority, build strong and real backlinks, align the Google Business Profile with the site………and so on. It’s tons of work! It’s a combination of these efforts, combined with a collaborative approach with the clients that make things possible. I am doing hands on work every day to help with the practice growth, and even doing other things outside of digital marketing to help grow the practice.

Early on it’s hard for Dr. Milcovich or for any client to see immediate results because they think SEO is like paid ads where you appear at the top. There’s a lot of client education that is involved which can leave some doubt. But, when you have solid results like the ones above, it becomes clear!

Result

A brand system + premium web design + Local SEO / SEO / AEO / GEO that transformed Dr. Milcovich from invisible online to a top-ranking dentist in Walnut Creek, driving more appointments, credibility, and revenue.

As of October 2026, Dr. Milcovich is ranking in the top 3 of the Google Map Pack for the keyword “Cosmetic Dentist Walnut Creek” which has 320 searches a month. When we started working together he was on page 9. Nowhere to be seen. Check out the screenshot above.

If you’re in the Walnut Creek area and need a solid and trustworthy dentist that really goes above and beyond for his patients (Google reviews by patients are saying this) go see Dr. Milcovich.