Mark Taniguchi

A New Approach to Value Propositions: Leading with Design and Quality The Traditional Focus on Value Propositions Numerous brands and companies invest significant time and…

In the "look at me" world that we live in today, people want to look important. The days of working hard and building authentic brands…

Positioning is what I consider to be the "most obvious thing to people but not obvious to people". When I explain it to people they…

I have to admit, when I was in my late teens to my very early 20s I had the worse attitude when I went to…

I hear this more than anything: "Hey Mark, I have a crazy idea and want to talk to you about it". When I hear that…

Yes, you're going to die. It's the only guarantee in life and it's the harsh truth. The Stoics have two phrases, Memento Mori and Amor…

I have a question for you. Would you go online right now and pay your hard-earned money to go on a trip to a place…

When it comes to product development, the collaboration between engineers, product managers, and product marketers is crucial. However, a big issue that repeats itself is…