Rebuilding Personic Health. A Modern Brand That Drove Triple-Digit Growth

A Healthcare Brand Reinvented Through Design, Strategy & Story

When I partnered with Personic Health, the goal was clear: build a brand and digital presence that reflected the company’s innovation, compassion, and mission to deliver accessible, in-home wound care across the country.

Collaborating closely with the CEO, CMO, and CSO, I helped shape the brand foundation, from story and messaging to visual identity, positioning, and value propositions. Everything needed to communicate trust, credibility, and forward-thinking healthcare.

Designing a Modern, Minimalist Website for Today’s Healthcare Consumer

To bring the website to life, I partnered with my developer and close friend Rajat Wadehra, whose technical excellence allowed us to design a clean, modern, and frictionless experience that matched Personic Health’s commitment to high-quality care.

The result: a sleek digital platform that elevated credibility, simplified patient access, and strengthened the company’s presence in a rapidly evolving healthcare landscape.

Producing the Personic Health Culture Video, Remote Strategy, Real Impact

I also collaborated with Adapt Creative Co to create the Personic Health Culture video.

Operating remotely between California, Washington DC, and the Personic Health team, I developed the pre-production strategy, visual direction, story flow, and brand narrative to ensure the final film captured the company’s mission, values, and people with authenticity.

This video has since become one of the company’s most impactful brand assets.

Building a Unified Brand System Across All Touch Points

Beyond the website, I designed:

• Clinical and provider documents

• Sales enablement materials

• HR and onboarding tools

• Executive presentations

• Internal brand assets

All crafted to create one cohesive, trusted identity across marketing, operations, and patient communication.

Consistency built confidence. Confidence built growth.

The Results. Triple-Digit Brand Growth and Measurable Business Impact

+130% Increase in Brand Reputation

Through the rebrand, messaging rebuild, and unified visual system, Personic Health saw a dramatic rise in public and internal perception.

+88% Increase in Referrals

By designing a high-performing referral form and refining the site’s UX and structure, referral submissions significantly increased, supporting the company’s growth at scale.

+251% Growth on LinkedIn

The new brand system, messaging, and visual assets translated into major social growth, driving awareness, visibility, and credibility with clinical and operational audiences.

A Brand Built for Growth, Trust, and the Future of Care

This project highlights my commitment to blending design + strategy + storytelling to build brands that not only look beautiful, but also drive measurable results, growth, and trust in the market.

See the full experience at personichealth.com.